While you may be just beginning to think about spring, we’re busy gearing up for fall. We headed back into the studio this week to shoot our men’s lookbook and thought you might like a little preview of what’s to come for F/W ’12. The collection is full of streamlined styles, aged washes and cool cuts. This week, we shot all of our product images on the adorable Blake from Cincinnati. (Gotta love a corn-fed midwestern model.) Next week, we’ll hit the streets to take some editorial shots and show the jeans in action. And though you won’t be able to score these babies for a few months, we’ve got lots of great new arrivals for Spring in lighter weights and washes, perfect for the warmer days ahead.

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