James Jeans was started by James and his wife Seun in 2004. The company is based out of Los Angeles, where production takes place. James is the business man behind the brand while Seun is the Creative Director. Seun has revolutionized the denim industry with her handmade patterns, eco-friendly washes and couture draping techniques.
James Jeans is the only denim line to be solely designed and constructed by hand. Seun, being the first female to successfully launch a contemporary denim line in the US, has accomplished the yin and yang of perfect fit and ultra-appealing look. Seun’s creations have always celebrated the body’s form by emphasizing the silhouette, and Seun is constantly updating and perfecting the James Jeans fit.
The James Jeans muse is every woman looking for an amazing pair of jeans that exceeds her denim expectations. Seun and the design team find inspiration in a multitude of art, iconic fashion, and the tangible experience of working with new fabrics. Seun and the design team are constantly sourcing new textiles and also analyzing trend reports. The result? A huge grid of styles, which is then trimmed to reveal the best of the best, tightened and polished.
James Jeans customers include innumerable celebrities. A current selection: